Creating a digital product your customers love is hard. Simply adding digital features to a product typically fails to maximize the value of digital capabilities. I’ve lost count of how many times I’ve found using a digital product to be Read more…
With the digital age well and truly established, the notion that every business is now a technology business is no longer in doubt. Given this new tech-driven business dynamic, CIOs can be forgiven for eyeing the CEO office as the Read more…
I recently discovered just how fragile our digital infrastructure is. If you’re an app product manager, don’t reduce your target market by restricting it to a single country or region. Even if your app is specific to a country, design Read more…
Disruptive Ideation (Continued from Step 3 – Overlay perceived value gained and lost). This is the stage where all the customer research we’ve done begins to pay off. In my workshops, teams must learn to unleash their creativity. But that’s Read more…
Overlay Perceived Value Gained And Lost We want our journey map from step 2 to reflect where customers change their perceptions of value. Changes in a customer’s value perceptions create opportunities to design disruptive digital products to displace existing touchpoints. Read more…
Create An Outcome Journey Map Once we have our outcome personas defined, use an outcome journey map to identify the existing path to the outcome that matters. Identify opportunities for disruptive digital products by mapping to customer value. With so Read more…
Know Your Customer (Continued from introduction) Switch to outcome personas. To design disruptive digital products customers love, we need to understand how to create customer value. You may be familiar with personas as a means to focus design efforts on Read more…